NBA AND FANATICS PARTNER TO LAUNCH OFFICIAL ONLINE NBA STORES ACROSS ASIA-PACIFIC

HONG KONG AND MANCHESTER, Dec. 19, 2017  The National Basketball Association (NBA) and  Fanatics, the global e-commerce leader in sports merchandise, today announced a  partnership to launch official online NBA stores across Asia-Pacific.   This partnership expands on the NBA’s existing relationship with Fanatics,  which currently operates the flagship NBA Store in New York City, NBAStore.com,  the league’s global e-commerce site, and NBAStore.eu, the official online NBA  store for Europe.

With  this partnership, official online NBA stores are now available in the following  countries in Asia-Pacific:

1.   Australia    NBAStore.com.au                        6.  Mongolia  NBAStore.mn    

2.   Cambodia   NBAStore.com.kh                       7.  New Zealand  NBAStore.co.nz    

3.   Japan   NBAStore.jp                                     8.  Singapore  NBAStore.com.sg   

4.    Laos    NBAStore.la                                     9.  Thailand  NBAStore.co.th    

5.    Malaysia   NBAStore.com.my                       10.  Vietnam 　NBAStore.com.vn    

The  collection of online NBA stores will offer a wide assortment of men’s, women’s  and youth products from all 30 teams, including oncourt apparel from official  outfitter Nike and products from a range of NBA merchandise partners, including  New Era and Mitchell & Ness.  The online stores will also provide fans  exclusive products, including personalized team jerseys. 

Visitors  will be able to browse the stores in local currencies and benefit from  shortened delivery times and reduced shipping costs as a result of Fanatics’  centralized distribution point in Asia.

“The  NBA is becoming an increasingly global league, and we’ve seen a significant  uptick in fandom across several regions throughout Asia,” said Steve Davis,  President of Fanatics International.  “This level of growth is very exciting,  and Fanatics is committed to providing a best-in-class online shopping  experience to provide these passionate fans with easy access to the largest  assortment of officially licensed NBA merchandise available for all 30 teams.”

“We  are thrilled to expand our partnership with Fanatics to provide NBA fans across  Asia-Pacific with greater access to authentic NBA merchandise,” said NBA Asia  Associate Vice President, Global Merchandising Lesley Rulloda.   “Basketball’s popularity in Asia-Pacific continues to grow, and our new online  NBA Stores with Fanatics will allow us to reach and engage with our expanding  fanbase throughout the region.”

With  the launch of the new online NBA stores, the league now has 20 international  e-commerce sites.

For  a full list of Fanatics’ global partners, visit www.fanaticsinc.com.  For all things NBA, visit www.nba.com.  

About  Fanatics

As the global leader in licensed sports merchandise, Fanatics  is changing the way fans purchase their favorite team apparel and jerseys through an  innovative, tech-infused approach to making and selling fan gear in today’s  on-demand culture.  Powering multi-channel commerce for the world’s  biggest sports brands, Fanatics offers the largest collection of  timeless and timely merchandise whether shopping online, on your phone, in  stores, in stadiums or on-site at the world’s biggest sporting events.

The  company powers the Fanatics, FansEdge, Kitbag and Majestic brands, while also  offering the largest selection of sports collectibles and memorabilia through  Fanatics Authentic.  A multi-faceted, mobile-first company, Fanatics  operates more than 300 online and offline stores, including the e-commerce business  for all major professional sports leagues (NFL, MLB, NBA, NHL MLS, NASCAR,  PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200  collegiate and professional team properties, which include top teams and  several global soccer clubs (New York Giants, Seattle Seahawks, Chicago Bulls,  Boston Celtics, Pittsburgh Pirates, San Jose Sharks, Notre Dame, University of  Alabama, Manchester City, Manchester United, Real Madrid). 

In  addition to e-commerce, the company’s capabilities include multichannel-integrated  event and team retail across all leagues and major events around the world,  such as the Kentucky Derby, Ryder Cup, NFL games in London and the NHL Winter  Classic; international capabilities through its Fanatics International division  that provides a global sports retail platform; and an in-house merchandise  division that is a licensed partner of all the major sports leagues and helps  fans express passion through a broad range of styles, designs and jerseys  created under both the Fanatics and Majestic brands. Fanatics’ vertical  manufacturing engine is built for the on-demand economy and brings much-needed  agility to the industry, better servicing today’s passionate sports fans and  their growing real-time expectations with more unique and innovative products  readily available across retail channels.

About  the NBA

The  NBA is a global sports and media business built around four professional sports  leagues: the National Basketball Association, the Women’s National Basketball  Association, the NBA G League and the NBA 2K League, set to launch in May  2018.  The NBA has established a major  international presence with games and programming in 215 countries and territories  in 50 languages, and merchandise for sale in more than 125,000 stores in 100  countries on six continents.  NBA rosters  at the start of the 2017-18 season featured 108 international players from a  record 42 countries and territories.  NBA  Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social  media communities in the world, with 1.4 billion likes and followers globally  across all league, team, and player platforms.   Through NBA Cares, the league addresses important social issues by  working with internationally recognized youth-serving organizations that  support education, youth and family development, and health-related causes.